We are living in a world in continuous evolution, all companies need to drive their activity to new forms of technology, this is why Digital Transformation becomes a means of survival. In this revolution, the cloud computing has a key role, it becomes the catalyst for this transformation. Nowadays every company measures their performance through customer experience, a cloud-enabled and cloud-delivered business model supports organizations to adopt newer channels to offer high-level customer experience by differentiating its strategy and solutions over the current market competitors. 

The meaning of Cloud Computing?

Cloud computing refers to the process of Maintenance, Storage, Management, Processing, Analytics, and Security of data by exploiting a network of Internet-based servers. Data is not saved on physical devices, but in the cloud, this helps businesses to better manage the administration, to streamline processes, improve productivity, optimize costs and enhance customer digital experience.

Types of Cloud Computing

The cloud consists of three types of services:

  • Software-as-a-Service (SaaS)

In this option, a third-party cloud provider hosts software applications and provides them on demand to customers all over the World. Some examples of SaaS are Google Apps, Dropbox, BigCommerce, Hubspot, and so on.

  • Infrastructure-as-a-Service (IaaS)

In the second option, third-party providers deliver software and hardware tools, operating environments, databases, or computing platforms that are conceived to develop Internet applications. Some examples are Windows Azure, AWS Elastic Beanstalk, Heroku, GCP, etc. 

  • Platform-as-a-Service (PaaS)

The last option consists of a third-party vendor which offers access to computing resources such as storage, data centre space, security, scaling, network components, or servers. Some examples are Digital Ocean, Rackspace, etc. 

Cloud Computing empowers digital business transformation

In order to be competitive, and to bring an added value to the company, each company should embrace the digital transformation process when required, to upgrade their old IT infrastructure into a new one. Beyond adopting cloud solutions, a company should integrate new forms of technologies that speed up, automate and improve business, such as Artificial Intelligence, Machine Learning, Big Data Analytics, and the Internet of Things (IoT), etc. Considering that these technologies require heavy computational power and storage space, Cloud Computing comes as a solution to integrate these technologies. 

Cloud Computing Benefits:

  • Flexibility of the organization’s management & development mainly if it is in continuous change, cloud computing allows companies to save costs by not investing in setting up and maintaining IT resources in-house.
  • Cost-effectiveness, Cloud solutions are adaptable and tailor-made to business requirements, they provide a scalable framework model wherein businesses need to pay only the used services. In this case, a company can choose a cheaper solution without the need to set up and maintain an expensive IT infrastructure.
  • Security, any data or personal information stored in-house can be subjected to security breaches such as cyber-attack and cyber threats. Cloud hosting instead is able to store multiple backups of data in a distributed system. So, even if one security node gets down, the data stored in the other ones are not damaged.
  • Parallel Collaboration is possible with cloud solution infrastructure which allows people to collaborate at the same level without hierarchy, top-down or bottom-up communication. Different teams can work together and have access to the same data even remotely by facilitating daily tasks and saving time.

As a consequence of the world's digitalization, customers behaviour is changing too, this is why companies need to evolve and adapt to this digital environment. 

Companies should exploit the advantages of cloud computing to set up robust digital transformation frameworks, cloud enables innovation by giving a compatible set of APIs (Application Programming Interface) for developers.

Cloud provides analytics, functional programming, and low code platforms, it could be essential for informed decision-making. This enables a company to launch enterprise-ready products rapidly.

Digital transformation is crucial for making the difference in the competitive scenario, for enhancing customer experience and usability, for innovating the company itself by increasing business value. 

Towards a Hybrid Cloud

Companies are switching the current public cloud model to a new one, they are adopting a hybrid cloud composed of a mix of private and public cloud, this form enables organizations to achieve regulatory compliance, ensure data supremacy, cost optimization, and reinforce data security. 

Hybrid cloud is able to speed up apps and services delivery, in this way businesses can combine on-premise systems with an external cloud services provider to get better efficiency and operational performance, moreover, customers can manage applications both on-premise and in the public cloud.

Aiming to become agile with the new technologies' integration,  should be a company priority in this new digital era, it can be possible by migrating to the cloud environment. Being in the cloud means achieving embedded connectivity and intelligence, making smart operations' interoperability possible, and building a reliable infrastructure for digital services connected to the cloud.

Our Euronovate Group has the right digital tools to make digital transformation possible and digital experts and advisors who help and support companies to adopt the solution most suitable to their requirements. 

If you want to find out more about the advantages of our cloud service, contact us to arrange a demo and to find out which solution could better fit with your company.


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