A recent research from analyst firm Tech-Clarity enlightened the fact that 38% of global organizations decreased interest and attention on environmental sustainability, due to the pandemic spread of Covid-19.

This isn’t necessarily bad news. Even if it seems that companies are ignoring this problem to focus on different priorities, going digital is the key to a more sustainable business approach. In fact, it could be reached thanks to new work modalities such as smart working, or by rethinking processes headed for paperless options, all procedures that businesses implemented successfully and widely last year.

It appears clear that sustainability is a key topic in today's overall discussion, but what is it exactly?

A comprehensive definition refers to sustainability as the process that focuses on meeting the present’s needs without compromising the ability of future generations to meet their necessities. The concept of sustainability is composed of three pillars: economic, environmental, and social—also known informally as profits, planet, and people.

It’s a transversal topic which, during the last few years, represented the first concern for customers, companies and organizations also due to the fact that governments and institutions began to introduce it as an objective in their political and social agenda.

Also, customers got closer to it thanks to the popularity of strong figures like Al Gore or Greta Thumberg who made people think about the risks of underestimating and passing over the problem of climate change and sources of exploitation.

The consequences of it are that customers today are putting more attention on brand values and activity and employees request to work in companies that are forward-thinking on such topics. The importance of these issues is also demonstrated by investors who began to consider, beyond cooperative metrics, and the company’s behaviour on the whole who should follow the latest sustainability standards.

Is it possible to integrate sustainability with Digital Transformation?

This question is contemporary because of the obvious fact that these two trends shaped the world in which we are living now. With a deeper understanding and analysis of the matter, we’ll show that these are two sides of the same coin which necessarily go on together. They will converge into a vision in which an organization will adopt clean technologies or green production to reinforce its perception as a sustainable company among customers, improving its brand loyalty and recognition just because of its active policy. Nowadays, the problem is that companies often consider these two aspects separately, not understanding that one causes the other reciprocally.

To answer the question, we would say that it's not only possible to integrate them, but it’s a necessity for companies to do so to develop their business profitably, from a nice-to-have to a must-have aspect of a business.

So, how can these two aspects be integrated?

On the boost of sustainability, companies can adopt different strategies and tools to integrate digital transformation in their processes. We can mention, for example, artificial intelligence, predictive analytics, machine learning (ML) and the internet of things (IoT) which can help companies achieve sustainability goals. AI, for instance, helps with reducing air pollution, making renewable energy more affordable, and making buildings more energy-efficient. 

It is shown, by a recent study by Dresner Advisory Services, that projects which use predictive analytics and business intelligence have a faster growth rate than the ones using traditional tools. 

Moreover, the integration between digital transformation and sustainability means a better and improved management of data, leading to more transparency about security and privacy for customers.

All this demonstrates how digital innovation and technology can assure a positive environment and a future of hope and social improvements.

How can I implement these new strategies and tools in my business in a fast and easy way?

Above, we already enlightened the importance of integrating digital with a sustainability approach underlying how it could help companies improve brand loyalty among customers and business profits.

Euronovate group can help you by providing a wide range of products and services for a digitalization conversion. Our offer is developed across four main sectors: Digital Onboarding, Digital Identity, Digital Signature, and Digital Solution, shaping a complete and absolute product portfolio that answers every need of your company.

To learn more about our offer and request a demo, please contact us!


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